The WISE Fine Art MARKETER Blog

CLAIM YOUR ONLINE PRESENCE AS A PROFESSIONAL ARTIST

4/20/2022

Illustration 139717520 © Anastasiia Bobko | Dreamstime.com

Illustration 116700585 © Anastasiia Bobko | Dreamstime.com

As some of you may know, my partner in crime, Marilee, has handled my marketing since my one-person show in the 80s. We met in college -- she went the commercial art road, and I went the fine art.

Marilee says I'm her guinea pig. Every time she hears of a new idea, she tries it out on me. She says you have to throw many darts, and some will stick. This lady has tenacity, never giving up. I always say she's the brains, and I'm just the brush.

Marilee has been invited to give a 4-full day workshop at Dillman's Art Retreat. Read below what it includes. Trust me, you will walk away with a ton of information.
~ Dale L Popovich

Illustration 130256551 © Anastasiia Bobko | Dreamstime.com

CLAIM YOUR ONLINE PRESENCE AS A PROFESSIONAL ARTIST
May 17-22, 2022 (Four Teaching Days)

Are you considering starting or growing your online art business? In this 4 full-day workshop, Marilee will walk you through how to get started building an online art business. She understands the challenges of websites, blogging, Facebook and other social media sites, mailing lists, newsletters, promoting events/demos/workshops —– now more than ever. She will cover everything you need to get your online art business off the ground.
Marilee will share her knowledge regarding lessons she has learned from marketing her husband and watercolorist, Dale L Popovich, art organizations, and her clients.

Illustration 116245204 © Konstantin Omelchuk | Dreamstime.com

She will discuss:
• Mind-mapping your art business
• How to develop your brand as an artist
• Websites including an online store
• Setting up an online school
• Blogging
• Email marketing
• Social media marketing
• Hardware, software, and equipment
• She will show you how to fearlessly push the boundaries (and then some)
• And her strategy to tackle this elephant in the room

Illustration 73084911 © Anastasiia Bobko | Dreamstime.com

In addition:
• Learning materials will be supplied
• There will be a Facebook private group so you can have a community of like-minded artists and continue the conversation
• Three once a month, 1-hour Zoom Q & A/touchpoint group meetings
• We will definitely have fun during the 4-full days
Ready to get your online business in shape?
PLEASE NOTE: you must have a working knowledge of the computer/smart pad and the internet. No smartphones, please.

It doesn’t matter how good your art maybe — you could be the next Sargent or Picasso — if no one sees your work or knows you exist, then you’ll never sell much art.
– ERIC RHODES
Entrepreneur – Writer – Artist – Marketer – Speaker – Publisher of PleinAir and Fine Art Connoisseur magazine

Marilee Jacobi-Popovich understands the artist’s mind. A graduate of the American Academy of Art, Chicago she studied Foundations, Life Drawing, Watercolor with Irving Shapiro, Graphic Design, and Advertising. She met and married Dale L Popovich IWS, watercolorist, in college and using her marketing knowledge to promote his business with great success. In addition, they have an online school,toweringwindsacademyoffinearts.teachable.com

facebook.com/POPovichDESIGN
linkedin.com/in/marileejacobipopovich
Affiliations: Watercolor Society of Indiana and Illiana Artists
This is a Studio Only Workshop.
Something for All Levels.
Workshop Fee plus tax per student:
If 12 or more students attend class (all teaching days): $500
If 11-10 students attend class (all teaching days): $505
If 9-8 students attend class (all teaching days): $515
If 7-6 students attend class (all teaching days): $520
—--
Room & One Dinner Fee plus tax: $470
(There are 5 nights' accommodations included in the "Room & One Dinner Fee" listed above.)
—--
Cancellation Policy, Class Fees and Tiered Pricing Explained
A partial tuition scholarship is offered
Workshop Itinerary
SUPPLY LIST

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Marilee Jacobi-Popovich

Marilee Jacobi-Popovich understands the artist’s mind. A graduate of the American Academy of Art, Chicago she studied Foundations, Life Drawing, Watercolor with Irving Shapiro, Graphic Design, and Advertising. She met and married Dale L Popovich IWS, watercolorist, in college and using her marketing knowledge to promote his business with great success. In addition, they have an online school,toweringwindsacademyoffinearts.teachable.com

After college Marilee worked as an Art Director/Creative Director with a number of Fortune 500 clients in some of Chicago’s fastest-paced advertising and marketing firms for 21 years. She collected a wealth of valuable knowledge during that time being a brand strategy advisor for Citibank Visa, McDonald’s, Frito-Lay, and Purdue University.

Currently, Marilee is the owner of POPovichDESIGN.com, a branding agency based in the Chicagoland area. POPdesign provides creative strategy, graphic design, and marketing development for small and mid-size businesses. Specializing in logos & corporate identity systems as well as advertising, web design, e-mail marketing, SEO (search engine optimization), social media, and anything print-related. She is also an art business consultant for artists and art organizations.

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CLAIM YOUR ONLINE PRESENCE AS A PROFESSIONAL ARTIST

Marilee Jacobi-Popovich

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