DALE L POPOVICH IWS
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30 IN 30 CHALLENGE: ARE YOU IN?

8/29/2018

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​My wife, Marilee was first turned on to Leslie Saeta the host of Artist Helping Artist. She and her co-host, Margaret Sheldon discuss specific topic that addresses how to sell more art online, along with guest artists, gallerists, and others sharing their knowledge of the business side of art. 

​In April of 2010 Leslie started the Artists Helping Artists show so she could share her marketing knowledge with other artists. For six years the show has been the #1 art show on blog talk radio.
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I'M COMMITTED TO THE CHALLENGE

This is the tenth Thirty Painting in Thirty Days Challenge Leslie will host. In February of 2018 over 800 artists participated in the challenge. Her next challenge starts on September 1, 2018! The goal is to paint 30 paintings in 30 days. Leslie said have fun and the goal is to complete 30 new paintings during the month. But please remember it's ok to miss a few. Nobody will know but you. In fact nobody will care but you! Life gets in the way sometimes and if that happens, don't sweat it. The only "rule" is to have fun! That's it!

So why should you join this challenge? The challenge is not about finishing 30 gallery quality "perfect" paintings. It's about getting in to the studio to try new things. It's about painting more often. It's about having fun and developing new habits! This challenge has changed the lives of many artists and she hoped you will experience the same! It's important to remember you are not doing this challenge alone. If it's anything like last February there were 800 artists (in 38 countries) commit to painting every day.. Who knows how many there will have this time? So let's share and support each other.
READ LESLIE'S COMPLETE INSTRUCTIONS
​

LET'S DO THIS TOGETHER

WHY? DO YOU WANT MORE REASONS? Well, the kids and grandkids are back in school, so I'm hoping you have a little more time. The year is winding down before the holidays, and at the end of September, you will have a significant accomplishment under your belt. This gives you the opportunity to paint every day and isn't this what we all want? I want us to have fun–don't stress-out. Speaking of the holidays, you may have a few gifts or greeting cards finished ahead of schedule. Personally, after seeing the John Singer Sargent & Chicago's Gilded Age at the Art Institute in Chicago, I want to try a few of his watercolor techniques like wax resist.
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Here's what I want you to do:
  • Read the complete instructions for joining the Leslie Saeta's Challenge HERE
  • Leslie wants you to share your paintings on her site, but I would also like you to share your paintings on my Facebook page Observer. Artist. Watercolorist. Dale L Popovich IWS. Leave any thoughts or questions, and I will try to get back to you in 24 hours.
  • I will also be posting my paintings. So check-out my Facebook page, my blog, Popovich's Field Journal, Linkedin and Instagram.
  • If you have any questions please, send me an email. Dale@DalePopovich.com
SIGN UP FOR THE SEPTEMBER 30 IN 30 HERE
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ART BUSINESS BEST PRACTICE THROUGH THE EYES OF ALYSON A STANFIELD

8/12/2018

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I published this blog post five years ago, but this information is just as valid today as it was back then. By the way, Alyson A Stanfield has updated her book and no longer is in print but is offered for your iPad and Kindle.

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One of the things I regret not doing in my art career was keeping better records in the early days. I wonder what the paintings I created look like now that was presented in my first group show at the 212 Gallery in the Palmer House, Chicago, exactly which 35 paintings were in my first One-Man Show in Oak Park, IL in 1986 and the names of the many, many people who bought my art. No slides, no notes, and no records. All I wanted to do was paint – not concerned about my history. Well, things have changed. Every time a painting is completed, it's photographed, and an inventory sheet is started. Additional notes are written on the back and receipts stapled to it, all kept in a ring-binder. Digital photos are stored on a separate external hard drive.  

Attached is an editable Inventory Sheet Template PDF we have developed for my own paintings. Once you have downloaded the PDF and saved a master copy (make a document for each painting) place your cursor in the light violet box and type. If you are using Adobe Acrobat full version, you can attach a photo(s) to the Inventory Sheet. Of course, you can print out the sheet and do it old school with a pencil or pen.
Painting Inventory Sheet PDF
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THE ART MARKETING BOOK FOR ARTISTS WHO WANT TO SELL MORE ART
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Alyson's history has helped mold this book. As you can see she has the resume to back her business. She was an Assistant to U.S. Senator for 2 years, Museum Curator for 4 years, Museum Educator for 6 years, an Art Collector for 20 years and an Art History Grad Student.

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'I’d Rather Be in the Studio!  The Artist’s No-Excuse Guide to Self-Promotion’ by Alyson B. Stanfield can be purchase at her website http://artbizcoach.com. 

​Also check-out her blog, facebook page and get her weekly
newsletter. 
http://artbizblog.com andhttp://facebook.com/artbizcoach
​
TIP: Buy her book from her personal website. I know you can find it for a few dollars cheaper on Amazon but she gives you additional freebies.

Here's an excerpt from Alyson's book regarding keeping a record of your artwork with her permision. 

INVENTORY YOUR ARTWORK
I have an instructional story to share with you. I met with an elderly man (I'll call him Mr. Smith) whose wife had Alzheimer's. She had been a painter and was now in a nursing home. He was interested in selling off her works. It wasn't money he was after. He was simply trying to find nice homes for the paintings.

Mr. Smith showed me his wife's resume along with slides (unlabeled) of her work. Her resume revealed that she had exhibited in a variety of annual shows in her home state, but no dates were given. Mr. Smith wanted me to estimate a value for the paintings so that he could price them. I don't appraise artwork, but I often talk with artists about pricing their art and could have worked with him on that. However . . .Mr. and Mrs. Smith may indeed have had many more records, but they were probably packed away without much order and it would have required a great deal of effort to get to them. It was effort he didn't seem willing to make. Without dates and sales records, it was difficult to devise a fair pricing scale. 

There are three lessons to be learned from this story.
1. Keep a meticulous inventory of your art. If you don't have an updated inventory list, it's hard to tell what you have available. No one-not even you-would beable to tell quickly what titles you have, what the works are, what the dimensions are, and which works have sold.

2. Track your sales record. If you don't keep track of dates and prove that your reputation has grown and sales have increased, there is no reason to believe that your works would have gone up in value. (Try telling the IRS that you don't know where things are or what happened to them.)

Don't leave the dirty work for someone else to tackle when you're gone.

Keep this story in mind whenever you question spending time inventorying your artwork. If you're just starting out, keeping an inventory may seem like overkill. As your career blossoms, you'll be thrilled you set up systems to grow with you. 


CATEGORIES FOR YOUR INVENTORY Consider these categories for your inventory records, adapting to your specific needs.

Name of artist. Presumably you are the creator of all the works in your database, but add the names of any collaborators.

Title. Titling your works. (1) differentiates them from one another; (2) makes it easier for others, such as critics, to identify them and to write about them; (3) helps people relate better to your subject matter or intent by giving them clues; and (4) allows search engines to find your subjects when they’re online.

Location. Exactly where each item in your inventory can be found at any given moment.

Image availability. What images, views, and details do you have of this artwork?

Date. Keep track of the date you complete your work and make note of it on the artwork.

Foundry. Record the location of the casting and with whom you worked.

Print shop. If you work with a master printer, log that information.

Support. Is it on canvas? Board? Paper?

Primer. What did you use to prepare your surface?

Medium. Be specific. Someday a curator or conservator will come to you and ask you how to conserve one of your artworks. You should be able to exactly describe the medium you used so that the work is cared for properly.

Technique. For some mediums, this category will be more important than for others. A fiber artist, for instance, might note “hand-appliquéd, machine-quilted.”

Varnish / Patina. Again, be precise.

Size. Art is always listed as height by width by depth in inches or centimeters (never width by height by depth). Keep a record of size both with and without the frame.

Sales price. Your sales price is always listed as the retail price.

Frame. Description and size. Note framer if other than you.

Materials cost. This category should be included since you need to keep track of it for tax and pricing purposes.

Provenance. The provenance of an artwork is its history. It includes when and where it was exhibited and who has owned it (in some cases, there may be a sequence of owners). Provenance is invaluable when determining ownership of disputed works of art.

Image availability. Do you have 35 mm slides of this artwork? Prints? Four-by-five negatives? Digital?

Related notes or stories about the work. Notes or accounts of the work will be impressive and be equally informative when you print it out next to the image in the same database.
READ MORE ABOUT ALYSON'S BOOK
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FOREST BATHING OR WHAT I CALL MY SECRETS TO FINDING GREAT REFERENCE MATERIAL

8/4/2018

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You are wondering what FOREST BATHING is and what does it have to do with collecting photo reference. It means "taking in the forest atmosphere." I was reading an article in Time magazine back in May and it appears to be forest bathing is taking time to unwind and connect with nature to improve your health. Simply put: forest bathing is retreating to nature to immerse in the forest atmosphere. This is the healing way of Shinrin-yoku. It was developed in Japan during the 1980s and has become a cornerstone of preventive health care and healing in Japanese medicine. I didn't, but I've been doing this for years!

I don't know about you, but plein air painting when the snow is flying, and it's in the 20's is not my idea of fun. Frostbite and frozen paint is not a pleasant painting experience. What I rather do is collect interesting subject matter throughout the year with my digital camera or iPhone, download to my iPad and lock myself in my studio with a hot cup of coffee.

How do you get around not being overwhelmed by the surroundings?
Try using a 'Viewfinder.' Cut two 'L' shaped pieces of mat board and clip together. This isolates your subject matter and will help with your photo reference composition. Keep a pair of these in your backpack because you will eventually use them when you start plein air painting. 

What are you looking for in a good reference?
First look for the contrast of value. A strong light source is essential. Second, having a few large shapes balanced off with some smaller shapes.

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Why is an excellent reference essential? 
A good reference is important not only for inspiration but structural evidence and good definition.    

How do you use a reference to your best advantage? 
I identify the direction of the light source. Decide what to eliminate and focus on where the center of interest will be placed.     
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Capturing scenes with a video camera is easier than ever with your smart phone
Capturing views on video with stop action will allow you to see different movements. Whether people, water or clouds, every second can change the flow in the rush of the moment.

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Kakabika Falls, October, 2012
It can also be a historical record of weather conditions. In the case of Kakabika Falls the water flow is down to a trickle exposing a prehistoric beauty. We may never see this again in our lifetimes. With the video I can study the most Intimate details of nature. To view photos of the falls in years past click here and see the astounding difference. Below is our visit a year later
 and look at the difference in water

Kakabika Falls, October 2012
It can also be a historical record of weather conditions. In the case of Kakabika Falls, the water flow is down to a trickle exposing a prehistoric beauty. We may never see this again in our lifetimes. With the video, I can study the most Intimate details of nature. To view photos of the falls in years past click here and see the astounding difference. Below is our visit a year later and look at the difference in water.    
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Kakabika Falls, 2013

SEASONS
I highly recommend you revisit locations at different times of the year. I feel this helps deepen your understanding of nature.
  • Study the lighting
  • Colors influences
  • Textures​
  • While you are out capturing your photo reference take a sketchbook. Make a good sketch of lights and darks – to create a strong image.​
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The above photos are from two different years – notice the water levels. The river rose 2-4 feet due to spring rains and winter snow levels. Nature never stays the same. So, revisit some of the same places again.

​PERSPECTIVE 
Talk about aerial perspective 
  • Observation into the landscape will show you about values:
  • Lights get darker in the distance, and darks get lighter in the distance. 
  • Colors are warmer in the foreground and cooler in the background as they recede. The exception - snow. It is reversed. 
  • Details lesson in the background.
  • The intensity of colors greys down in the background and cools.
  • The secret of a good painting is in the greying of the colors.
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Taking time to unwind and connect with nature to improve your health and capture the best photo reference. Remember forest bathing is retreating to nature to immerse in the forest atmosphere and bring that feeling back to your studio.

​#ForestBathing #PhotoRefference #Watercolor
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    Da​le L Popovich IWS

    Dale is an award-winning watercolorist and teacher passionate about capturing the raw beauty of the American landscape with the fluid stroke of a brush. As you will see, the works selected in his portfolio represent the breadth of his holistic approach to painting. You can also learn with this talented and experienced teacher through his workshops, Palette & Chisel, and Popovich Studio classes.

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  • Home
  • The Artist
    • Dale L Popovich Curriculum Vitae
    • Artist Statement
    • Art Teacher Philosophy Statement
  • Portfolio
  • Instructor
    • Instructor: Palette & Chisel Academy of Fine Art, Chicago
  • Supply List & Library
    • Rosemary Brushes
    • Watercolor Paints
    • Watercolor Papers
    • Additional Supplies
  • Online Shop
  • 2023 Popovich's Field Journal
    • 2022 Popovich's Field Journal >
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      • 2020 Popovich's Field Journal >
        • Popovich's Field Journal: Sept 2018
        • Popovich's 2018 Field Journal : Jan-July, 2018
        • 2017 Popovich Field Journal
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        • 2015 Popovich Field Journal
        • 2014 Popovich Field Journal
        • 2013 Popovich Field Journal
        • 2013 Popovich Field Journal - continued
        • 2012 Popovich Field Journal
      • 2019 Popovich's Field Journal
  • Online Learning
    • Watercolor Escape Saturdays FREE DEMOS
    • Towering Winds Academy of Fine Art Online School
    • TIP & TECHNIQUES Thursdays
  • Press Releases & NEWS
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  • The WISE Fine Art MARKETER Blog
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